How to generate laser tag customer loyalty
You need to work with the loyalty of two types of customers.
The first type of customers are customers from the private laser tag games. These are players who first came to you and you need to involve them in the future.
The first thing you need to do is to create a customer database which means that you need the names and contact details not only of those who ordered the game, but also those who have played or their representatives if players were children. You can create alerts via SMS or email about promotions and exciting offers.
Do not forget about the photos. Almost everyone wants to get them after the game. Both children and adults like good professional photos, which will be their memory of time well-spent for them and is likely to lead them to you again. Paste a watermark on your photos with a website address and your club phone number.
Discounts and promotions are no less an important part of your marketing. For example, you can provide 30% discount for all new visits within one month after the previously visited game, or you can do a discount for groups over 20 people or more than 2 hours playing. You have a lot of marketing options.
The second type of customers are your constant players. For them, and for attracting new potential customers, you should organize so-called public laser tag games. For growth loyalty of these players, you can make common discounts for regular players, special discounts for team members and free costs or some nominal little fee for players with their own Taggers. You can read about public laser tag games here.